Women we admire # Sara Bro-Jørgensen
A calming presence, bubbling with dynamic talent: Danish knitwear designer Sara Bro-Jørgensen has worked for powerhouse labels Burberry and Calvin Klein. Her graduate collection from the RCA in London garnered acclaim and was snapped up by influential fashion boutique Sister in Tokyo. Most recently, she collaborated with CAES consulting the knitwear pieces for their first collection.
- Why did you choose to focus on knitwear as a form?
I was always drawn to working with materials from scratch and to creating my own materials and shapes from the yarn up, as opposed to cut and sew.
- Would you ever like to expand into experimenting with different materials?
I am currently exploring alternative techniques, in particular weaving after seeing the Annie Albers exhibition at the Tate.
- Where do you think fashion is at the moment?
There is a lot going on at the moment, and we are at a very interesting point right now where we have to really reconsider what fashion is and where we want to go with it. As we are tackling questions of sustainability, we will have to reflect on consumerism as a whole. I think this a great opportunity for the production focus to shift towards quality over quantity and refocusing on being creative with the resources we have rather than just buying more all the time.
- How do you think your childhood influenced your design thinking?
We traveled a lot when I was a child, and lived in a lot of different countries like India, the Netherlands, and America. This influenced my design in many ways. It made me very open minded and I got inspired by the different cultures and their heritage for example. To this day I am often influenced by the different ways of dressing and the textiles used and produced in other cultures.
- In fashion, what do you think needs to change (if anything)?
We as a society and as individuals need to buy less and buy better. We need a change of mindset; not to buy a whole new look and wardrobe every season, but instead be more creative with what we already own. Adding a few new quality pieces once in a while and styling those with what we already have. In that way wearing clothes for longer.
- What gets your creative mind energized?
Good creative company, people that have visions and choose to create.
- What is your favourite ‘5 Euro or under’ treat?
A cup of good black coffee.
- What are you reading?
It sounds like such a cliche, Haruki Murakami.